Tonight, during Boston Legal (still one of the best shows on). A woman approached her husband about going to KMart to do Christmas shopping. Hubby, raking leaves: "Christmas? Didn't we just finished carving pumpkins?" [Columbus Day pumpkins, apparently.] "They have Lay-A-Way." "Genius."
I've seen other commercials with X-Mas music and suggestions of gift ideas, but this was the first really blatant example.